VRM’s Online Marketing Services and SEO

Social Media Management $1395/mo.

Social media has become increasingly important to brand advertising and adds an additional media for engaging with potential guests, driving traffic to your website advertising specials and promotions.

• Daily posting to Facebook
• Instagram
• Monitoring comments and feedback
• Enhancement of profiles
• Pinterest Profile and Posts
• Facebook Advertising to build fan base. (Ad spend is NOT included.)
• All posts include high quality images created specific for channels.
• Also includes 2 high quality blogs per month plus images.

SEO Audit and One time Optimizations starting at $2000.

We will audit your website and optimize it for technical SEO which includes the following.

• Extensive keyword research.
• Complete Audit of Website
• Title tags and meta descriptions for all pages, including web group and property pages.
• If not already installed, we will install Google analytics code installed including e commerce code that will track your revenue in Google analytics.
• Google Webmaster Tools setup and linked to Analytics
• Site analyzed for content and structure of content. Changes made to include header tags and alt tags where needed.

Monthly Technical SEO packages starting at $1295 per month.

Monthly Technical SEO packages include 2 blogs per month. It requires a one year commitment and includes the following.

• Google Analytics integrated report with Ecommerce Tracking.
• Extensive keyword research to find the most profitable keywords
• Keyword SERP Tracking
• H1, IMG and ALT tag optimization for homepage and landing pages
• Meta description and title tag optimization for homepage and landing pages
• Two high quality blogs with images for sharing on social media in order to promote site and blog. (weekly blog package optional)
• Google Search Console (Webmaster Tools) management
• 2 quality backlinks per year
• Business listing citations
• Monthly Backlink Audit and Toxic Link Disavow
• XML sitemaps created and updated regularly and XML sitemaps submitted to Google Search console.
• Schema.org Markup setup
• Google My Business Profile setup if needed

Pay-per-Click Advertising Management Starting at $279 per month

We setup and manage pay per click campaigns for Google AdWords, including both search and display networks and can create and utilize re-marketing lists. We also setup and manage Bing and Yahoo PPC via Microsoft AdCenter and Facebook PPC management. Ad spend is not included.

• Account & Campaign Set up
• Ad Copy Creation
• Keyword Research & Placement
• Continued Optimization of:
• Ads
• Keywords Phrases
• Landing Pages
• Add to your a account a re-marketing or video campaign for just $100 per month.

Email Marketing starting at $350 per month

VRM has partnered with Constant Contact® making it easy, effective, and highly affordable to connect with your audience and build strong, successful, lasting relationships with them. The cost of the account is not included in the price and client must maintain the account with credit card payments or prepay Constant Contact. You can view the Constant Contact pricing here. Monthly fee includes:

• Account Setup
• Guest list export from VRM and import into Constant Contact
• List Maintenance from the VRM system
• Original import of other lists created with Constant Contact approved methods.
• Join our email list link on website
• Custom template designed with your brand.
• Monthly Email

Blogging Services $700 per month

Blogging is one of the best ways to create fresh content for your website and Google reward websites that feature regular updates of quality content. We will research the area and events and choose topics with client input as desired by client. Client should provide a shared picture library from us to draw from for use in the blogs. The price includes a weekly blog.

Reputation Management $275

Website Development

VRM offers website development and design that is fully integrated with the VRM software allowing real time updates to property information, calendars, and other functionality. Learn more about our website options and pricing.

Website Maintenance Plans Starting at $199 per month.

In our rapidly changing world the cost of keeping up with the latest online technologies can be expensive. VRM offers a website maintenance plan that can help to alleviate that expense and keep your website up to date with the latest technological advances. The cost of the plan will vary depending on the size of your website and the amount of customizations to your CMS and booking engine. Plans include:

• Minor updates to areas of the site you cannot get to with the content management system (CMS)
• VRM's online search and booking engine major and minor version updates.
• VRM's CMS major and minor updates.
• Any VRM functionality that is developed and added that is intended to be included in the base price of a new website.

Plans do not include complete new redesigns or addition of functionality that is optional with new websites.

Custom packages are available for the above services and may be discounted when services are purchased together.

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